Case Study for an integrated campaign we created for Canons Project Imagin8ion, the biggest and most inspiring photo contest ever. Produced: Grey / NYC / 2012
Award: Bronze / Clio / 2012
A page takeover featuring a synced digital banner played the movie trailer for "When you find me" a short Hollywood film directed by Ron Howard for Project Imagin8ion. Produced: Grey / NYC / 2011
Logo created to promote Project Imagionat10n, the follow up to Canons Project Imagin8ion.
To coincide with the "Inspired" TV spot, we created a web page which features shots taken for the commercial. The page showcased the exact setting used to capture each shot, which were broken down into tips and techniques, so the consumer could learn how each shot was achieved.
Produced: Grey / NYC / 2012
To continue with the "Inspired" campaign we created a synced banner which shows the length in which a photographer inspired by their new EOS Rebel T4i will go to capture a shot. The top banner features a scene taken directly from the "Inspired" TV spot of a woman running through the safari from an angry giraffe. The bottom banner shows a shaking camera featuring the inspirational shot she put herself in harms way to capture. Produced: Grey / NYC / 2012
We are living in the age of creativity. Technology has unleashed a whole new surge of desire to express our impulse to, create, share, and capture images sourced directly from our imaginations. This spirit has seeped past the artists and professionals and into the hearts and hands of everyone with a vision. Canon unlike other brands believes the creative impulse resides within us all, which is why they do everything possible to design cameras to help people realize their creative potential.