Project Imagin8ion Digital

PROJECT
IMAGIN8ION

Canon

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Project Imagin8ion Digital

PROJECT
IMAGIN8ION

Canon

AGENCY

Grey

ROLE

Copywriter / Art Director

AWARD

Clio: Bronze

OVERVIEW

While working at Grey I had the opportunity to contribute various ideas to Canon’s Project Imagine8ion campaign directed by Ron Howard.

Synced Banners: Movie Trailer

A page takeover featuring a synced digital banner played the movie trailer for "When You Find Me" a short Hollywood film directed by Ron Howard for Project Imagin8ion.

Description: During my very first week working at Grey, I was tasked with creating a banner that could showcase the trailer for a short Hollywood film directed by Ron Howard. Our solution was to create a page take over which utilized synced banners that allowed users to view the trailer in a fun and unexpected way. Produced: Grey NYC / 2011 Role: Art Director / Copywriter

Webpage: Tips & Tricks

To coincide with the "Inspired" TV spot, we created a web page that features shots taken for the commercial. The page showcased the exact setting used to capture each shot, which were broken down into tips and techniques, so the consumer could learn how each shot was achieved.

Description: To coincide with the "Inspired" TV spot, we created a web page which features the incredible shots taken for the commercial. The page showcased the exact setting used to capture each shot, which were broken down into tips and techniques, so the consumer could learn how these shots were achieved. Role: Art Director

SYNCED BANNERS: INSPIRED

To continue with the "Inspired" campaign we created a synced banner that shows the length in which a photographer inspired by their new EOS Rebel T4i will go to capture a shot. The top banner features a scene taken directly from the "Inspired" TV spot of a woman running through the safari from an angry giraffe. The bottom banner shows a shaking camera featuring the inspirational shot she put herself in harm’s way to capture.

More American Than Digital

MORE
AMERICAN
THAN

Purolator

More American Than Digital

MORE
AMERICAN
THAN

Purolator

AGENCY

Grey

ROLE

Art Director / Copywriter

OVERVIEW

Purolator invented the oil filter in 1923 and they’ve been proudly making and perfecting them here ever since. They don’t farm out the job. They man up and do it right here on American soil. And nothing’s more American than that. Not even...

Description: Purolator is more American than you think. Produced: Grey NYC / 2013 Role: Art Director

Enjoy The Wait Digital

ENJOY
THE
WAIT

Lifesavers

Enjoy The Wait Digital

ENJOY
THE
WAIT

Lifesavers

AGENCY

School of Visual Arts

ROLE

Art Director / Copywriter

OVERVIEW

While waiting for your Netflix movie to load, a unique loading bar appears that changes colors to match the Life Savers candy wrapper.

Screen shot 2016-03-12 at 1.48.32 PM.png

You Wouldn't Use Cardboard Digital

You
Wouldn't
Use
Cardboard

Purolator

You Wouldn't Use Cardboard Digital

You
Wouldn't
Use
Cardboard

Purolator

AGENCY

Grey

ROLE

Copywriter

OVERVIEW

To raise awareness of Purolator's superiority, we created a campaign highlighting the absurdity of using cardboard like our competitors.

It's That Hot Digital

IT’S
THAT
HOT

Morton Hot Salt

It's That Hot Digital

IT’S
THAT
HOT

Morton Hot Salt

AGENCY

School of Visual Arts

Role

Art Director / Copywriter

OVERVIEW

The hottest thing on your dinner table.

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