LEGAL SEA FOODS IS well-KNOWN FOR BEING unaPOLOGETIC WITH THEIR BOLD ADVERTISING CAMPAIGNS. So when we approached THEIR CEO ROGER BERKOWITZ ABOUT RUNNING FOR PRESIDENT DURING the ELECTION of 2016, HE REALLY TOOK THE BAIT.
AGENCY
DeVito/Verdi
ROLE
Copywriter / Art Director
AWARD
Graphis: Merit
OVERVIEW
When Legal Sea Foods approached us for a new campaign, we were challenged to not only talk about fish but also include their CEO Roger Berkowitz—no, they’re not the same. As I brainstormed ideas, I noticed something fishy happening in the country—the political race between Donald Trump, Hillary Clinton, and Bernie Sanders. So I thought, what if we had Roger Berkowitz run for President? The catch, well besides the Blackened Ahi Tuna of the day, was that we would have Roger share his fishy political stance on the nation’s most debated topics of the presidential race.
