To promote the new small subs at Firehouse we handed out wooden slingshots that reminded people that with the new small sub from Firehouse, you can conquer anything your day throws at you, even Goliath.
To demonstrate the high-end quality of Grey Poupon, fancy place settings were printed and placed on the bottom of supermarket baskets.
A billboard featuring a pole wrapped to appear like ketchup being poured, was placed on farms among grazing animals.
Award: Merit / One Show College Competition / 2009
Published: One Show Annual / Vol 31 / Page 331 / 2009
As drivers approach, a lenticular billboard featuring a french fry as the dial on a fuel gauge, appears to move from empty to full. Produced: Grey NYC / 2013
Erasers printed to look like stacks of money were handed out to students.
Award: Gold / Graphis New Talent / 2010
Published: Graphis New Talent Annual / Page 71 / 2010
Giant window clings in the shape of snowflakes were placed on cars just before major storms roll in. Reminding people of the importance of having superior wiper blades installed on their car. What can I say.. snow happens.
Hot Air Balloons printed to look like trash bags were flown cross country.
Buses city wide were wrapped to resemble a pack of Life Savers candy, with various messages placed both inside and outside the bus to remind people that anything can be enjoyed with Life Savers.
Giant Band-Aids were printed and placed over scratches and dents on people cars. When removed, a message would be revealed.
To make people aware that thousands around the world are unable to acquire fresh drinking water simply by buying a bottle of water and removing the cap. We printed and handed out special water bottles designed with a clear plastic barrier which fits inside the neck of the bottle and prevents the water from being consumed without breaking the seal.
Award: Finalist / Cannes YouTube Good Work Competition / DDB / 2011