Goliath Meet David Guerrilla
Goliath
Meet
David
Firehouse
Goliath Meet David Guerrilla
Goliath
Meet
David
Firehouse
AGENCY
Pointsmith
ROLE
Art Director / Copywriter
OVERVIEW
To promote the new small subs at Firehouse we handed out wooden slingshots that reminded people that with the new small sub from Firehouse, you can conquer anything your day throws at you, even Goliath.
Let’s Get Fancy Guerrilla
Let’s
Get
Fancy
Grey Poupon
Let’s Get Fancy Guerrilla
Let’s
Get
Fancy
Grey Poupon
AGENCY
School of Visual Arts
ROLE
Art Director / Copywriter
OVERVIEW
To demonstrate the high-end quality of Grey Poupon, fancy place settings were printed and placed on the bottom of supermarket baskets.
Nothing's Better Guerrilla
Nothing's
Better
Heinz
Nothing's Better Guerrilla
Nothing's
Better
Heinz
AGENCY
School of Visual Arts
ROLE
Art Director / Copywriter
Award
One Show College: Merit
OVERVIEW
A billboard featuring a pole wrapped to appear like ketchup being poured was placed on farms among grazing animals.
Fill Up Guerrilla
Fill
Up
Hess Express
Fill Up Guerrilla
Fill
Up
Hess Express
AGENCY
Grey
ROLE
Art Director / Copywriter
OVERVIEW
As drivers approach, a lenticular billboard featuring a french fry as the dial on a fuel gauge, appears to move from empty to full. Produced: Grey NYC / 2013
Money Goes Fast Guerrilla
Money
Goes
Fast
Bank of America
Money Goes Fast Guerrilla
Money
Goes
Fast
Bank of America
AGENCY
School of Visual Arts
ROLE
Art Director / Copywriter
Award
Graphis New Talent: Gold
OVERVIEW
Erasers printed to look like stacks of money were handed out to students.
Out Of Proportion Guerrilla
Out Of
Proportion
Bosch
Out Of Proportion Guerrilla
Out Of
Proportion
Bosch
AGENCY
Grey
ROLE
Art Director / Copywriter
OVERVIEW
Giant window clings in the shape of snowflakes were placed on cars just before major storms to remind people of the importance of having superior wiper blades installed on their car. What can I say... snow happens.
Fit More Guerrilla
Fit
More
Hefty
Fit More Guerrilla
Fit
More
Hefty
AGENCY
School of Visual Arts
ROLE
Art Director / Copywriter
OVERVIEW
Hot Air Balloons printed to look like trash bags were flown cross country.
Savor The Ride Guerrilla
Savor
The
Ride
Life Savers
Savor The Ride Guerrilla
Savor
The
Ride
Life Savers
Agency
School of Visual Arts
Role
Art Director / Copywriter
OVERVIEW
Buses citywide were wrapped to resemble a pack of Life Savers candy, with various messages placed both inside and outside the bus to remind people that anything can be enjoyed with Life Savers.
We Can Make It Better Guerrilla
We Can
Make It
Better
Car Doc
We Can Make It Better Guerrilla
We Can
Make It
Better
Car Doc
AGENCY
DDB
ROLE
Art Director / Copywriter
OVERVIEW
Giant Band-Aids were printed and placed over scratches and dents on people cars. When removed, a message would be revealed.
Help Water Flow Again Guerrilla
Help
Water
Flow
Again
Village Water
Help Water Flow Again Guerrilla
Help
Water
Flow
Again
Village Water
AGENCY
DDB
ROLE
Art Director / Copywriter
AWARD
Cannes YouTube Good Work Competition: Finalist
OVERVIEW
Village Water is an organization that helps provide fresh drinking water to people around the world.
OVERVIEW
To make people aware that thousands of people around the world are unable to acquire fresh drinking water simply by buying a bottle of water and removing the cap. We printed and handed out special water bottles designed with a clear plastic barrier which fits inside the neck of the bottle and prevents the water from being consumed without breaking the seal.
OVERVIEW
To make toursits aware that thousands of people around the world are unable to acquire fresh drinking water. We outfitted water fountains with a motion sensor that turns the water off whenever someone gets close.