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Grey Poupon


GREY
POUPON

IN-STORE

SCROLL DOWN

Grey Poupon


GREY
POUPON

IN-STORE

 

IN-STORE

 

__________________
 

To demonstrate the high-end quality of Grey Poupon, fancy place settings were printed and placed on the bottom of supermarket baskets.

 
 
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Heinz Ketchup


HEINZ
KETCHUP

OOH

Heinz Ketchup


HEINZ
KETCHUP

OOH

 

BILLBOARD

 

__________________
 

A billboard featuring a pole wrapped to appear like ketchup being poured, was placed on farms among grazing animals.

Award: Merit / One Show College Competition / 2009
Published: One Show Annual / Vol 31 / Page 331 / 2009

 
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Hess Express


HESS
EXPRESS

OOH

Hess Express


HESS
EXPRESS

OOH

 

BILLBOARD

 

__________________
 

As drivers approach, a lenticular billboard featuring a french fry as the dial on a fuel gauge, appears to move from empty to full. Produced: Grey NYC / 2013

 
 
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Bank Of America Guerrilla


BANK
OF
AMERICA

PROMOTIONAL

Bank Of America Guerrilla


BANK
OF
AMERICA

PROMOTIONAL

 

PROMOTIONAL

 

__________________
 

Erasers printed to look like stacks of money were handed out to students.

Award: Gold / Graphis New Talent / 2010
Published: Graphis New Talent Annual / Page 71 / 2010

 
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Bosch Guerrilla


BOSCH
WIPER
BLADES

GUERRILLA

Bosch Guerrilla


BOSCH
WIPER
BLADES

GUERRILLA

 

GUERILLA

 

__________________
 

Giant window clings in the shape of snowflakes were placed on cars just before major storms roll in. Reminding people of the importance of having superior wiper blades installed on their car. What can I say.. snow happens. 

 
 
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Hefty


HEFTY

OOH

Hefty


HEFTY

OOH

 

OUT OF HOME

 

__________________
 

Hot Air Balloons printed to look like trash bags were flown cross country.

 
 
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Life Savers


LIFE
SAVERS

OOH

Life Savers


LIFE
SAVERS

OOH

 

OUT OF HOME

 

__________________
 

Buses city wide were wrapped to resemble a pack of Life Savers candy, with various messages placed both inside and outside the bus to remind people that anything can be enjoyed with Life Savers.

 
 
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Car Doc


CAR DOC

GUERRILLA

Car Doc


CAR DOC

GUERRILLA

 

GUERILLA

 

__________________
 

Giant Band-Aids were printed and placed over scratches and dents on people cars. When removed, a message would be revealed.

 
 
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Village Water


VILLAGE
WATER

GUERRILLA

Village Water


VILLAGE
WATER

GUERRILLA

 

GUERILLA

 

__________________
 

To make people aware that thousands around the world are unable to acquire fresh drinking water simply by buying a bottle of water and removing the cap. We printed and handed out special water bottles designed with a clear plastic barrier which fits inside the neck of the bottle and prevents the water from being consumed without breaking the seal.

 
 
 
 

GUERILLA

 

__________________
 

Award: Finalist / Cannes YouTube Good Work Competition / DDB / 2011