Agency
Pointsmith
Role:
Sr. Art Director
Overview
To launch Shell’s new deli2go food offering, I was asked to create a series of posters utilizing various stock photos comped together. Thankfully, I was able to convince the client to set up a photoshoot. To prepare for the various sizes needed, and to account for frames and logos, I created a shot list beforehand that outlined what would be shown and what wouldn’t be. I then selected a photographer and flew to Kentucky where I helped the team select props and backdrops, prep and style menu items, set up food scenes, and directed the photographer and food stylist to ensure we captured every shot needed.
