Agency
2nd.MD
Role:
ACD Art Director
ACD Copywriter
Overview
Like many companies, 2nd.MD had to close its office due to COVID-19. During our time away, we decided to create an internal marketing campaign featuring various health and safety tips. These tips were placed around the office to help our employees feel more comfortable about coming into the office each day.
To ensure the campaign was effective, we aimed to make it as engaging as possible. We decided on a fun and light-hearted approach by having our CCO, Donovan Campbell, play the role of Mr. Rogers, the beloved educational children's TV show host known for discussing important life topics. While Mr. Rogers may not have prepared us for a pandemic, Mr. Donovan was able to help guide the employees at 2nd.MD to stay as safe as possible during these unprecedented times.
