WELCOME TO THE 2ND.MD NEIGHBORHOOD.
It’s a beautiful and safe day at 2nd.MD! However, it wasn’t always this way.
Like many companies, 2nd.MD had to close its office due to COVID-19. During our time away, we decided to create an internal marketing campaign which featured various health and safety tips, which were placed around the office, as a way to help our employees feel less fearful about returning to work.
To ensure the campaign was effective, we knew it had to also be as engaging as possible. To do this, we decided to take a more fun and light-hearted approach by having our CCO Donovan Campbell play the role of Mr. Rogers — a popular educational children’s tv show host, who discussed various topics as a way to help prepare us for the various challenges we may face in life. However, Mr. Rogers never quite prepared us for days like these.
MR. ROGERS’ NEIGHBORHOOD
To kick off the campaign, we shared a video prior to our employees returning to the office of our CCO enacting the famous opening theme song to Mr. Rogers’ Neighborhood — but with a bit of a lyrical twist
Company Culture
Creating external videos that showcase 2nd.MD’s solutions, and how they impact their member’s lives, was only small part of what made 2nd.MD such an amazing company. The true change-makers were the employees, and the culture they embodied each and every day at the office.
Nurse Recruitment
To showcase what it’s like to work as a nurse at 2nd.MD, we created a video that follows a nurse throughout her entire day.
Nurse Appreciation
To show appreciation for the nurses at 2nd.MD we created a short video that highlighted their contributions to the team.
INTAKE TEAM APPRECIATION
To show our appreciation for the intake team at 2nd.MD, we created a video the highlighted employees from various departments.
SPECIALIST
PERSPECTIVE
To highlight 2nd.MD’s unique specialists, we decided to interview a couple of them to learn why they love working with 2nd.MD.
COMPANY CULTURE
To highlight the values that made 2nd.MD’s culture so unique we created a video that featured our leaders discussing 2nd.MD’s core values. Skip to 5:19 to view some hilarious outtakes.
2nD.MD’S
STORY
For 2nd.MD’s final Town Hall, I was tasked with creating a video that features stories from many of the legacy employees who helped build the company, and make it such a special place to work. Skip to 5:50 to hear some hilarious stories.
TOP WORKPLACES AWARD
A quick video thanking Top Workplaces for awarding 2nd.MD as a top place to work nationally.
SHELL
What better way to say Thanks than with Betty White?