TikTok Launch Social
TIKTOK
Launch
Nathan’s Famous
TikTok Launch Social
TIKTOK
Launch
Nathan’s Famous
WHEN NATHAN’S FAMOUS HOT DOGS WANTED TO BE AS FAMOUS ONLINE AS THEY ARE IN BACKYARDS ACROSS AMERICA—WE DID WHAT ANY SMART HOT DOG BRAND WOULD DO TO GET THINGS COOKING—WE MADE THEM A TIKTOK CHANNEL AND PARTNERED WITH 55X WORLD FOOD EATING CHAMPION JOEY CHESTNUT.
AGENCY
22Squared
Role
ACD Art Director / Copywriter
OVERVIEW
While working at 22Squared I was asked to help increase Nathan’s Famous Hot Dogs social presence. To do this, my team and I decided to launch Nathan’s Famous Hot Dogs Official TikTok channel Nathan’s Original Franks. To ensure it’s success we created a launch plan, shot and built a series of TikTok videos, and enlisted 55x World Food Eating Champion Joey Chestnut to create content and help promote our new TikTok channel.
Joey Chestnut: TASTEFUL DEBATES
To help bring Nathan’s social media role of debate curator to life and get people to engage with us, we created a TikTok series that featured Joey sharing where he stands on some of the all-time great debates such as is a hot dog a sandwich, and do condiments belong in the fridge or the table.
JOEY CHESTNUT: ASK ME ANYTHING
To leverage Joey’s fame and larger audience we hosted an AMA on our TikTok that featured Joey answering a series of question submitted by fans from across Nathan’s social channels.
EVERGREEN CONTENT
To ensure our TikTok channel was not contingent on content with Joey, we also created a series of TikTok videos based around current TikTok trends that were easily repeatable.
PIT BOSS: PARTNERSHIP
Before we began shooting TikTok content ourselves, we utilized content shot by Pit Boss that we edited to insert the Nathan’s brand in the “FoodTok” space.
Get Along Socially Social
Get
Along
Socially
Nathan’s Famous
Get Along Socially Social
Get
Along
Socially
Nathan’s Famous
Nathan’s isn’t just Famous for their hot dogs, they’re also famous for helping people get along famously.
Agency
22Squared
Role
ACD Art Director
Overview
During my time at 22squared I was in charge of overseeing the art direction for all social posts in 2022.
Words to live by.
You’re watching the game, and your team is in dire need of a rally. Which wild hot dog topping are you choosing to turn things around? Like for Nacho Cheese // Comment for Mac & Cheese.
Here’s the perfect streaming-themed recipe for this weekend’s big release. We call it the Movie Theater Popcorn Dog, but you might call it, “the precious.” Recipe link in bio.
Apps say a lot about a party host. If you’re at a party and your host brings out these bad boys, what’s that say about them? 👇👇 Link in bio.
$3 Movie Tickets for #NationalCinemaDay and Nathan’s All-Beef Franks at @RegalMovies… now that’s getting along famously. Only on September 3rd!
It’s BBQ season, so we want to know—what's the perfect drink to pair with a hot dog?
🚩🚩🚩🚩🚩
Crank your hot dog up to 11. Recipes links in our bio.
Where all my MeatKings™️ and MeatQueens™️ at?
Hot dogs but make it art. Check out the recipe in the link in our bio.
The only person holding 55 world records for competitive eating, the 🐐 Joey Chestnut, is doing an AMA on TikTok soon, so don’t forget to submit your questions in the comments!
Calling all Grill Masters. Grill undergrads and Grill doctorates are also welcome.
DO IT.
It’s hot dog o’clock somewhere!
Our dogs are all beef, but sometimes you need them to go HAM. If you’re really hungry, try our Loaded Mashed Potato Dog made with Nathan’s Famous Colossal Quarter Pound Beef Frank. Recipe in the link in our bio.
I just don’t know. #NathansTastefulDebate
For all our friends looking to venture outside the hot dog bun- which do you prefer? Like for the Air-Fried Fajita Dogs and comment for the BLT Dogs! Link in bio.
You can have a hot dog for any of ‘em, so no wrong answers. #NathansTastefulDebate
Air fryers. So hot right now. That’s kinda their job, though. Check out the recipe in the link in our bio.
What is GLIZZY short for? Wrong answers only.
Also known as the hair of the dog hot dog. Check out the recipe at the link in our bio.
Will I be blocking people who choose hamburger? No. Should I be? Also, prob no. #NathansTastefulDebate
Wanna catch a glimpse of the glizzy-eating champion this 4th of July? Then head down to Coney Island, or check your local listings for ways to watch from home.
Don’t be afraid to show yourselves, team keeps-it-in-the-cabinet. #NathansTastefulDebate
Happy 4th of July! Please be sure your flag is made of hot dogs BEFORE you eat it this year.
How come it’s not Turf “n Surf? Shouldn’t the land come first? Who made this decision?
If you had to do the hot dog eating contest with a dressed dog, what topping would you choose? ❤️ for ketchup / mustard. 🗨 for other.
But even more importantly what’s in the backpack?? 🧐
Make this Fourth of July special with the only firecrackers you can safely put in your mouth.
SHOTS FIRED (but not really) #NathansTastefulDebate
Premium Smoked Social
Premium
Smoked
Social
Eckrich
Premium Smoked Social
Premium
Smoked
Social
Eckrich
Eckrich Sausages SET OUT TO ACCOMPLISH ONE THING WITH THEIR SOCIAL CHANNELS—MAKE THEIR CONTENT FEEL AUTHENTIC, so that’s what we did.
During my time at 22squared I was in charge of overseeing the art direction for all social posts in 2022.
My Role: Associate Creative Director / Art Director
Produced: 22Squared / 2023
The grills are being lit, and the herbs are starting to grow— perfect time to try this Grilled Chimichurri Smoked Sausage Sandwich. Get the recipe from the link in our bio.
The Southwest Smoked Sausage Skillet Supper: Delicious smoked sausage: ✅ Plenty of veggies: ✅ Around 30 mins: ✅ All boxes checked: ✅ Get the recipe at the link in our bio.
If you’re looking for something easy and timeless, Grilled Smoked Sausage and Pepper Hoagies is about as classic as it gets, and it comes together in under 30 minutes. Recipe link in bio!
🚨🚨 IT’S GRILLING SEASON 🚨🚨Sorry for yelling, but we’re really excited! In case you or your grill are a little rusty (no shame), we’ve got a quick primer on how to grill smoked sausage like a pro - link in bio.
‘Tis the season of good weather and gatherings, so use the cheat sheet linked in our bio to stay at the top of your grilling game.
We love a smoked sausage sandwich with a cheese pull.
This is more than a Sticky Glazed Grilled Sausage and Onions recipe. This is your cheat sheet to make a homemade BBQ sauce everyone’s gonna be asking about. Get the recipe from the link in our bio.
Made our smoked sausage recipes? Tag @eckrichmeats on your posts and we might send you some goodies!
Kabobs are the essence of grilling season, and these savory and sweet Grilled Hawaiian Ham Kabobs only take 25 minutes to come to life. Link in bio!
A cookout is only as strong as its sides. These recipes will make sure your next outdoor get-together will be a big hit!
Sending love to all the teachers working tirelessly to make a positive impact on our future by helping children learn and grow.
3 great reasons to make the Jalapeño Popper Sausage Skillet: -one pan -only 33 mins -so versatile you can make it for any meal, any occasion, any hour of any day. Get the recipe from the link in our bio.
Dad deserves a breakfast as unique as he is; that’s why we’re making Breakfast Smoked Sausage Waffle Tacos for Father’s Day. Grab the recipe from the link in bio.
It’s easy, takes less than 30 mins, and it’s pizza. Get the Mini Sausage Pizza recipe from the link in bio and heat up the air fryer.
Need a last second, effortless Mother’s Day breakfast that is also a dad joke? Get the recipe for the Cheddar Smoked Sausage Egg-o-cado from the link in our bio.
If you liked our Elote-inspired sausage sandwich, our Mexican Street Corn Sausage Salad is a must-try.
This Smoked Sausage with Bacon & Onion Marmalade is so worth firing up the grill for. Get the recipe from the link in bio.
It’s shrimp season AND grilling season. Can’t think of a more perfect time to make Grilled Cajun Shrimp and Sausage Skewers. Get the recipe link in our bio!
Don’t let the look fool you; this bold and spicy breakfast is as easy to make as it is delicious. Get the Texas Style Jalapeño Cheddar Sausage Kolaches recipe from the link in our bio.
Both reds and whites pair well with smoked sausage. The key is to find a high-acid wine like Sauvignon Blanc or Pinot Noir.🍷 #NationalWineDay
❤️ if you love grilled cheese. 📸: our super cheesy Salami and Ham Triple Grilled Cheese
Honor a teacher at your high school or middle school football game this fall with one of our (free!) Extra Yard Gameball Teacher Recognition Kits presented by @eckrichmeats ! While supplies last! Link in bio.
Here are two easy ways to nail the beer and smoked sausage pairing: Separate but paired: Polska Kielbasa and your favorite pilsner. Together, in one recipe: Irish Stew (recipe linked in bio)
Our Smok-Y Maple Breakfast Sausage packs a ton of flavor. And since more than half the recipe is baking time, you’ll be free to focus on making Easter perfect.
Elote is a delicious Mexican summer street food. With half an hour and some Jalapeño & Cheddar Smoked Sausages, you can make our easy elote-inspired sandwich. Get the recipe at the link in our bio.
Need a snack/quick meal that’s easy and portable? Sweet Ham Kabobs will have you out the door in no time!
Turn a classic sandwich into a meal or side dish in just 20 mins with the BLT Turkey Sausage Pasta Salad. Link in bio for the recipe!
Expert Medical Opinions Social
Expert
Medical
Opinions
2nd.MD
Expert Medical Opinions Social
Expert
Medical
Opinions
2nd.MD
2ND.MD was a service that offered people medical second opinions from the comfort of their home. Their social channel was designed to be a place that offered hope, inspiration, and information to improve their lives.
Agency
2nd.MD
Role
ACD Copywriter / Art Director
OVERVIEW
I was hired at 2nd.MD to revamp and write copy for their social channels. Here are some of the many posts I concept, wrote, and art directed.
