E-TRADE
Nothing to write home about, just a Super Bowl Pooper Bowl spot with the E-Trade baby. Boom.
Role: Art Director
PRINGLES
You don't just eat 'em, you shape 'em.
Agency: Grey
Role: Art Director
Contribution: Concept
NATIONAL
PARK
FOUNDATION
The most important part of helping to preserve the National Parks, come from donations made by people just like you.
SMUCKER’S
Ever wonder what it's like to have your own personal orchard with you all the time? Well, wonder no more my friend.
PUROLATOR
We think it's dumb that some oil filter companies use cardboard end caps to protect your cars engine. That's why Purolator uses metal end caps. Because lets face it, protecting yourself with cardboard, is just plain dumb.
POPEYES
What’s better than Mardi Gras? Mardi Gras on a bus filled with Popeyes chicken — that’s what.
HESS
For the 50th Year, the Hess Truck's here.
LEGAL SEA FOODS
Some candidates who run for President are definitely more fishy than others, but the CEO of Legal Sea Foods Roger Berkowitz really takes the bait.
Agency: DeVito/Verdi
Role: Art Director / Copywriter
Contribution: Concept, Copy, Art Direction
Award: Graphis - Merit
DAIRY QUEEN
Fifteen seconds of unadulterated food porn. What more could an Art Director ask for? A little quiet time would be nice.
BERNIE & PHYL’S
Apparently, great things are possible when you're limited to only stock footage, and the sound of your own voice. Yup, that's right.. that annoying voice piercing your ears right now, is mine!
SARGENTO
Easily the freshest commercial to never see the light of day!
GORDMANS
Ah yes. I can still remember being a little girl and coming home with my haul from the mall. Only difference was I wasn't able to share with the world how silly I looked.
2nd.MD VIDEOS
While working at 2nd.MD I was tasked with creating a multitude of videos both externally and internally that highlighted their solutions, mobile app, nurses, specialists, and members.
MOBILE APP
To educate people on how to utilize 2nd.MD’s app, we created an animated tutorial that walks them through the process on requesting a consultation.
AWARDS: Addy - Bronze
Virtual Assistant
To build brand awareness, we created a volumetric video that features GABI, 2nd.MD’s virtual assistant.
AWARDS:
Healthcare Ad Awards - Best in Show
Healthcare Ad Awards - Gold
COVID-19 RESPONSE
Like many companies at the beginning of the pandemic, we decided to create a short video to remind our members that however uncertain things become, there is one thing you can always count on: 2nd.MD’s dedication to you.
WELCOME TO THE 2ND.MD NEIGHBORHOOD.
It’s a beautiful and safe day at 2nd.MD! However, it wasn’t always this way.
Like many companies, 2nd.MD had to close its office due to COVID-19. During our time away, we decided to create an internal marketing campaign which featured various health and safety tips, which were placed around the office, as a way to help our employees feel less fearful about returning to work.
To ensure the campaign was effective, we knew it had to also be as engaging as possible. To do this, we decided to take a more fun and light-hearted approach by having our CCO Donovan Campbell play the role of Mr. Rogers — a popular educational children’s tv show host, who discussed various topics as a way to help prepare us for the various challenges we may face in life. However, Mr. Rogers never quite prepared us for days like these.
MR. ROGERS’ NEIGHBORHOOD
To kick off the campaign, we shared a video prior to our employees returning to the office of our CCO enacting the famous opening theme song to Mr. Rogers’ Neighborhood — but with a bit of a lyrical twist
Company Culture
Creating external videos that showcase 2nd.MD’s solutions, and how they impact their member’s lives, was only small part of what made 2nd.MD such an amazing company. The true change-makers were the employees, and the culture they embodied each and every day at the office.
Nurse Recruitment
To showcase what it’s like to work as a nurse at 2nd.MD, we created a video that follows a nurse throughout her entire day.
Nurse Appreciation
To show appreciation for the nurses at 2nd.MD we created a short video that highlighted their contributions to the team.
INTAKE TEAM APPRECIATION
To show our appreciation for the intake team at 2nd.MD, we created a video the highlighted employees from various departments.
SPECIALIST
PERSPECTIVE
To highlight 2nd.MD’s unique specialists, we decided to interview a couple of them to learn why they love working with 2nd.MD.
COMPANY CULTURE
To highlight the values that made 2nd.MD’s culture so unique we created a video that featured our leaders discussing 2nd.MD’s core values. Skip to 5:19 to view some hilarious outtakes.
2nD.MD’S
STORY
For 2nd.MD’s final Town Hall, I was tasked with creating a video that features stories from many of the legacy employees who helped build the company, and make it such a special place to work. Skip to 5:50 to hear some hilarious stories.
TOP WORKPLACES AWARD
A quick video thanking Top Workplaces for awarding 2nd.MD as a top place to work nationally.
SHELL
What better way to say Thanks than with Betty White?
2ND.MD Member Testimonials
Each quarter I was tasked with creating a video testimonial that highlighted a member’s story at 2nd.MD. Below are a few of the members I’ve had the privilege of highlighting while working with 2nd.MD.
Bonnie & Alfie’s Story
An expecting mother just 25 weeks pregnant, feared for the future of her unborn child when her baby was diagnosed with hypoplastic left heart syndrome. Compelled to understand the best means of preparation for her little one’s birth, and what to expect after delivery, Bonnie reached out to 2nd.MD.
Teresa’s Story
After a delayed surgery due to COVID-19, Teresa reached out to 2nd.MD to see if there were any additional treatment options available to help her stop losing weight and find some much-needed relief.
AnA’S STORY
Skeptical of using 2nd.MD’s service, Anna decided to reach out to discuss an upcoming surgery after her orthopedic surgeon informed her that she may wake up having undergone a different surgery than she was expecting.
Dany’S STORY
After Dany was diagnosed with a rare spinal tumor, he decided to reach out to 2nd.MD to determine whether he should undergo spinal surgery, get radiation therapy, or risk living with a tumor that could eventually leave him paralyzed.
Cherice’S STORY
After undergoing gastric bypass surgery, Cherice became very ill. When her primary doctor suggested major reconstructive surgery that included a feeding tube, she decided to reach out to 2nd.MD for a second opinion.
Laura’S STORY
After being diagnosed with a brain tumor, Laura’s husband immediately reached out to her best friend Sarah, who worked at 2nd.MD to request a second opinion. When Sarah found out her friend was in the hospital, she immediately started working with Laura and her family to help her speak with a brain tumor specialist.