Agency
Pointsmith
Role:
Sr. Art Director
Sr. Copywriter
Overview
To launch Shell’s new deli2go food offering, I was asked to create a series of posters utilizing various stock photos comped together. Thankfully, I was able to convince the client to set up a photoshoot. To prepare for the various sizes needed, and to account for frames and logos, I created a shot list beforehand that outlined what would be shown and what wouldn’t be. I then selected a photographer and flew to Kentucky where I helped the team select props and backdrops, prep and style menu items, set up food scenes, and directed the photographer and food stylist to ensure we captured every shot needed.
Afterward, I comped the posters together, wrote headlines, and oversaw retouching, the creation of mechanicals, and final print production.
Produced
