Agency

draftLine

Role

ACD Art Director

Overview

To introduce Natural Light’s new flavor, I was asked to direct and oversee a remote photoshoot. While not being present on set posed some minor challenges, it also motivated me to put in the extra effort needed to prepare the photographer and my team to capture the required shots. To do this, I provided a detailed shot list that included the location, props, angles, and cropping needed.

Agency

Pointsmith

Role:

Sr. Art Director
Sr. Copywriter

Overview

To launch Shell’s new deli2go food offering, I was asked to create a series of posters utilizing various stock photos comped together. Thankfully, I was able to convince the client to set up a photoshoot. To prepare for the various sizes needed, and to account for frames and logos, I created a shot list beforehand that outlined what would be shown and what wouldn’t be. I then selected a photographer and flew to Kentucky where I helped the team select props and backdrops, prep and style menu items, set up food scenes, and directed the photographer and food stylist to ensure we captured every shot needed.

Afterward, I comped the posters together, wrote headlines, and oversaw retouching, the creation of mechanicals, and final print production.

Agency

2nd.MD

Role:

ACD Art Director
ACD Copywriter

Overview

Like many companies, 2nd.MD had to close its office due to COVID-19. During our time away, we decided to create an internal marketing campaign featuring various health and safety tips. These tips were placed around the office to help our employees feel more comfortable about coming into the office each day.

To ensure the campaign was effective, we aimed to make it as engaging as possible. We decided on a fun and light-hearted approach by having our CCO, Donovan Campbell, play the role of Mr. Rogers, the beloved educational children's TV show host known for discussing important life topics. While Mr. Rogers may not have prepared us for a pandemic, Mr. Donovan was able to help guide the employees at 2nd.MD to stay as safe as possible during these unprecedented times.