Agency

22Squared

ROLE

ACD Art Director / Copywriter

Overview

My partner and I were asked to develop an experiential activation to promote Baskin-Robbins' flavor of the month, Turkey Day Fixin's, for Thanksgiving. Despite having only a week to brainstorm, design, and compile a comprehensive presentation deck, we rose to this sweet challenge.

Swap Your Sides For Sweets

The sweetest thing about Thanksgiving isn’t the Turkey, it’s the sides. But why do we wait ‘til the third week of November to start enjoying classics like cornbread and cranberry sauce? Thanks to Baskin’s November FOM, Turkey Day Fixin’s, we don’t have to! 

To spread the word about the new flavor and do good in the community, we’re going to roll out the Side Swap Truck- a food truck outfitted with Baskin signage, some FOM pints and a single purpose: give customers the chance to donate canned goods in exchange for a free pint of Turkey Day Fixin’s. 

Customer Experience

When customers arrive at the truck, brand ambassadors will explain how everything works and get them to sign a content release form. Then, customers will drop off their donation, saving one can to make shareable content with.