Feel The Berk
#FEEL
THE
BERK
Legal Sea Foods
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Feel The Berk
#FEEL
THE
BERK
Legal Sea Foods
Legal Sea Foods is well-known for their bold advertising campaigns. So, to catch people’s attention during the presidential race of 2016, we had to do something edgy. Thankfully, they really took the bait.
AGENCY
DeVito/Verdi
ROLE
Copywriter
Art Director
AWARD
Graphis:
Merit
OVERVIEW
When Legal Sea Foods approached us for a new campaign, we were challenged to not only talk about fish but also include their CEO, Roger Berkowitz—no, they’re not the same. As I brainstormed ideas, I noticed something fishy happening in the country—the political race between Donald Trump, Hillary Clinton, and Bernie Sanders. So I thought, what if we had Roger Berkowitz run for President? The catch, well, besides the Blackened Ahi Tuna of the day, was that we would have Roger share his fishy political stance on the nation’s most debated topics of the presidential race.
