Project Imagin8ion Digital
PROJECT
IMAGIN8ION
Canon
Project Imagin8ion Digital
PROJECT
IMAGIN8ION
Canon
AGENCY
Grey
ROLE
Copywriter / Art Director
AWARD
Clio: Bronze
OVERVIEW
While working at Grey I had the opportunity to contribute various ideas to Canon’s Project Imagine8ion campaign directed by Ron Howard.
Synced Banners: Movie Trailer
A page takeover featuring a synced digital banner played the movie trailer for "When You Find Me" a short Hollywood film directed by Ron Howard for Project Imagin8ion.
Webpage: Tips & Tricks
To coincide with the "Inspired" TV spot, we created a web page that features shots taken for the commercial. The page showcased the exact setting used to capture each shot, which were broken down into tips and techniques, so the consumer could learn how each shot was achieved.
SYNCED BANNERS: INSPIRED
To continue with the "Inspired" campaign we created a synced banner that shows the length in which a photographer inspired by their new EOS Rebel T4i will go to capture a shot. The top banner features a scene taken directly from the "Inspired" TV spot of a woman running through the safari from an angry giraffe. The bottom banner shows a shaking camera featuring the inspirational shot she put herself in harm’s way to capture.
More American Than Digital
MORE
AMERICAN
THAN
Purolator
More American Than Digital
MORE
AMERICAN
THAN
Purolator
AGENCY
Grey
ROLE
Art Director / Copywriter
OVERVIEW
Purolator invented the oil filter in 1923 and they’ve been proudly making and perfecting them here ever since. They don’t farm out the job. They man up and do it right here on American soil. And nothing’s more American than that. Not even...
Enjoy The Wait Digital
ENJOY
THE
WAIT
Lifesavers
Enjoy The Wait Digital
ENJOY
THE
WAIT
Lifesavers
AGENCY
School of Visual Arts
ROLE
Art Director / Copywriter
OVERVIEW
While waiting for your Netflix movie to load, a unique loading bar appears that changes colors to match the Life Savers candy wrapper.
You Wouldn't Use Cardboard Digital
You
Wouldn't
Use
Cardboard
Purolator
You Wouldn't Use Cardboard Digital
You
Wouldn't
Use
Cardboard
Purolator
AGENCY
Grey
ROLE
Copywriter
OVERVIEW
To raise awareness of Purolator's superiority, we created a campaign highlighting the absurdity of using cardboard like our competitors.
It's That Hot Digital
IT’S
THAT
HOT
Morton Hot Salt
It's That Hot Digital
IT’S
THAT
HOT
Morton Hot Salt
AGENCY
School of Visual Arts
Role
Art Director / Copywriter
OVERVIEW
The hottest thing on your dinner table.