The Parks Are You Print
THE PARKS
ARE YOU
NATIONAL PARKS FOUNDATION
The Parks Are You Print
THE PARKS
ARE YOU
NATIONAL PARKS FOUNDATION
Agency
Grey
Role
Art Director
OVERVIEW
The most important part of helping to preserve the National Parks, comes from donations made by people just like you.
Feel The Berk Print
#FEEL
THE
BERK
Legal Sea Foods
Feel The Berk Print
#FEEL
THE
BERK
Legal Sea Foods
Agency
DeVito/Verdi
Role
Copywriter / Art Director
AWARD
Graphis: Merit
OVERVIEW
Some candidates who run for President are definitely more fishy than others, but Roger Berkowitz really takes the bait.
OVERVIEW
The second leg of the campaign became less about the topics and more about targeting the candidates. It also featured an updated design.
The Finest Hummus Print
THE
FINEST
HUMMUS
Tribe
The Finest Hummus Print
THE
FINEST
HUMMUS
Tribe
Agency
DeVito/Verdi
Role
Copywriter
OVERVIEW
The finest hummus deserves the finest ingredients.
The Caviar Of Hummus Print
The
Caviar
of
Hummus
Tribe
The Caviar Of Hummus Print
The
Caviar
of
Hummus
Tribe
Agency
DeVito/Verdi
Role
Copywriter
OVERVIEW
Move over Grey Poupon, Tribe is the finest hummus in town.
Hotter Than Print
Hotter
Than
7-Eleven
Hotter Than Print
Hotter
Than
7-Eleven
AGENCY
DeVito/Verdi
ROLE
Copywriter
OVERVIEW
Introducing 7-Eleven’s new Stay-Hot Coffee cup. It's Keeps your Coffee hotter than you think.
The Journey From A To B Print
The
Journey
From
A To B
Frontier Airlines
The Journey From A To B Print
The
Journey
From
A To B
Frontier Airlines
Agency
Grey
Role
Copywriter
OVERVIEW
The journey from point A to point B should always be a memorable one.
The Dark Is Amazing Print
The
Dark
Is
Amazing
Canon
The Dark Is Amazing Print
The
Dark
Is
Amazing
Canon
AGENCY
Grey
Role
Copywriter / Art Director
OVERVIEW
It’s amazing what you can capture when your only limitations are your imagination—and we both know, there’s not limits there.
The Biggest Thing Print
The
Biggest
Thing
Canon
The Biggest Thing Print
The
Biggest
Thing
Canon
AGENCY
Grey
Role
Copywriter / Art Director
OVERVIEW
Introducing the new Canon EOS Rebel SL1. The biggest thing in photography just got smaller.
You Don't Just Eat Them Print
You
Don't
Just
Eat
Them
Pringles
You Don't Just Eat Them Print
You
Don't
Just
Eat
Them
Pringles
Agency
Grey
Role
Copywriter
OVERVIEW
There's nothing more festive than holiday decorations. That's why you don't just eat 'em you decorate 'em.
Unstoppably Delicious Print
Unstoppably
Delicious
Smuckers
Unstoppably Delicious Print
Unstoppably
Delicious
Smuckers
Agency
Grey
ROLE
Copywriter / Art Director
OVERVIEW
Let's face it, your kids are constantly on the go. So they need a snack that's ready to eat when they are hungry, and not a second before. Smucker's Uncrustables are just that. Unstoppably Delicious.
Think Small Print
Think
Small
Firehouse
Think Small Print
Think
Small
Firehouse
Agency
Pointsmith
ROLE
Pointsmith
OVERVIEW
I still remember my first year at the School of Visual Arts in NYC studying Basic Advertising with Vinny Tulley who worked as a Creative Director over at DeVito/Verdi. The class was part Mad Men and part The Godfather. He spent the entire class taking us through historical ads that were not just great ads but were ads that truly changed the advertising landscape. One campaign that stuck out to me in particular was the Think Small ad created to introduce the Volkswagen Beetle. From that day forward it was the bar I used to judge all future ads by. Lucky for me I recently got the opportunity to pay homage to it by helping Firehouse introduce their new small sub.