Cardboard
YOU
WOULDN'T
USE
CARDBOARD
Purolator
Cardboard
YOU
WOULDN'T
USE
CARDBOARD
Purolator
When it comes to protecting your car's engine, you wouldn't use cardboard. So why use it in a commercial to sell oil filters?
Agency
Grey
Role
Copywriter
OVERVIEW
When we discovered that our competitors use cardboard end caps in their oil filters, we saw an opportunity to showcase the superiority of Purolator oil filters. To do this, we crafted a campaign that emphasizes the absurdity of relying on cardboard to safeguard yourself and your loved ones in everyday scenarios.
More American Than
MORE
AMERICAN
THAN
Purolator
More American Than
MORE
AMERICAN
THAN
Purolator
When you think of things that are American, what do you think about? Baseball? Hot dogs? Cowboys? Well, think again.
Agency
Grey
Role
Art Director
OVERVIEW
When Purolator came to us asking for a campaign that promoted the fact that their oil filters are made in America, I knew I had to find a unique way to say it that hasn’t been done before. So I thought, what are a few things people associate with America that don’t come from America? And voilà, our campaign was born.